Published on Apr 22, 2025 4 min read

10 Best Email Drip Tools in 2025 to Automate Lead Nurturing

Email drip campaigns have evolved from a trendy tool to an essential component of modern business communication. They allow you to deliver the right message at the right time without overwhelming your audience. Whether you're sending reminders for abandoned carts or welcoming new users, drip campaigns bridge the gap that one-time blasts can't fill. But with so many options available, how do you choose the right tool that aligns with your setup, objectives, and comfort level?

We've curated a list of the ten best email drip campaign software tools you can rely on in 2025. Let's explore each one in detail.

The 10 Best Email Drip Campaign Software in 2025

ActiveCampaign

ActiveCampaign is perfect for creating automation workflows that feel personalized. You can tag subscribers based on their actions, interests, or inactions. Whether you want to send different emails to those who clicked but didn't purchase or follow up with those who opened but didn't click, ActiveCampaign makes it easy. The intuitive visual workflow builder allows you to set everything up without needing advanced technical skills.

ConvertKit

ConvertKit is popular among creators like bloggers and podcasters. It has advanced automation capabilities that let you create simple or complex sequences effortlessly. The tagging system helps personalize follow-ups based on user interests. The clean interface ensures you have all the necessary tools without overwhelming options.

MailerLite

MailerLite may sound simple, but it’s robust enough for building comprehensive email drip campaigns. The user-friendly drag-and-drop editor appeals to those who appreciate simplicity without compromising essential features. You can trigger emails based on actions like joining a group or clicking a link, all without needing a manual.

HubSpot

HubSpot aims to be your all-in-one platform, and its drip campaign features integrate seamlessly with its CRM system. If you're already using HubSpot, setting up automated emails is straightforward. The built-in data allows for targeted email sends based on the recipient's position in the sales funnel, making it ideal for larger teams.

Mailchimp

Mailchimp remains a strong contender in 2025, especially for users who want design-friendly emails combined with automation. The "Customer Journeys" feature enables you to build drip campaigns based on various actions. You can send reminders and follow-ups without needing technical knowledge, and the templates remain visually appealing.

Drip

Drip is tailored for eCommerce, helping brands with post-purchase follow-ups and reminders for abandoned carts. It integrates well with platforms like Shopify and WooCommerce, allowing emails to include product information, past orders, and browsing behavior automatically.

Brevo (formerly Sendinblue)

Brevo’s email automation tool offers practical features. It provides workflows triggered by various actions and a clear visual editor. You can combine email sequences with SMS for a broader reach. While Brevo's integrations aren't the most extensive, its comprehensive feature set for drip campaigns is well-organized.

GetResponse

GetResponse has refined its automation system, allowing you to build sequences based on behavior, including web visits and purchase history. Lead scoring and segmentation enhance timing, and the built-in webinar feature is ideal for email funnels with scheduled events.

Klaviyo

Klaviyo is a strong choice for online stores, integrating seamlessly with platforms like Shopify and Magento. It pulls in data to craft personalized email flows, including abandoned cart reminders and product recommendations. Klaviyo also supports SMS flows, ensuring message consistency across channels.

Moosend

Moosend may not be as well-known, but it's perfect for smaller businesses and solo users seeking straightforward automation. You can build custom workflows, segment lists, and use predictive analytics to send emails at optimal times. It’s simple yet effective.

Conclusion

In 2025, there's no shortage of email drip campaign software options. The key is finding a tool that suits your email marketing strategy. Whether you need a quick setup or a fully customized funnel, this list has something to meet your requirements. Start simple, track your success, and build from there. Effective drip campaigns grow through well-timed messages, one step at a time.