Published on May 2, 2025 5 min read

Brevo vs. Mailchimp: Which is Best for Your Business?

Selecting the best email marketing platform is crucial for increasing audience involvement and business expansion. Two popular platforms that offer robust capabilities are Brevo and Mailchimp. Both provide comprehensive reports, enhance deliverability, and assist in automating campaigns. Companies, especially small ones, need affordable and user-friendly tools. Mailchimp offers strong design templates, while Brevo offers scalable pricing.

Your marketing strategy will largely depend on the Brevo vs Mailchimp comparison. Important factors include analytics, integration, and ease of use. The right tools define email marketing success for small businesses. A side-by-side comparison helps determine the best fit. Both tools offer free features, but what counts beyond that is crucial. Let's dive into their key characteristics, advantages, drawbacks, and determine which would align more closely with your brand.

Comparing Core Features and Benefits

To get the full picture, you need to look beyond each platform's individual features. Brevo and Mailchimp should be evaluated based on their features, ease of use, pricing, analytics, support, and templates. These factors are vital in determining the ideal email marketing tool for your needs.

Ease of Use

User experience can make or break any marketing program. Brevo offers a simple dashboard to keep things straightforward. You can launch campaigns in minutes without coding knowledge, making it ideal for small businesses and beginners. The drag-and-drop editors simplify and expedite the design process. Mailchimp also offers a clean interface with helpful tool recommendations, supporting visual flow builders, A/B testing, and templates. However, Mailchimp's tools may seem cluttered, and understanding complex automation processes might require multiple attempts. The navigation of Brevo feels simpler and lighter, and although both tools offer onboarding guides, Brevo helps you get started faster. Brevo offers email and chat support, whereas Mailchimp primarily relies on a knowledge base and chat. Choosing the best email marketing solution hinges largely on ease of use.

Features and Automation

Modern tools allow for smart campaign execution. Brevo covers CRM tools, transactional emails, and SMS marketing, eliminating the need for multiple platforms and saving you money. Brevo's automation lets you build processes based on client activities, allowing you to send emails following sign-up, clicks, or purchases. Mailchimp also offers rich automation but focuses more on email triggers and tagging. Although its customer journey-building is comprehensive, it can be more challenging to grasp. Brevo offers greater flexibility for building real-time automation flows and supports unlimited contacts even on less expensive plans, whereas Mailchimp imposes limits based on price tiers. Brevo integrates more naturally with eCommerce and CRM tools, making it easier to create clear and manageable automation paths. If automation is your top priority, Brevo provides better value and power.

Templates and Design

Design plays a crucial role in attracting and retaining subscribers. Brevo offers several responsive templates, allowing quick changes to layouts, fonts, and colors. The editor feels modern and fast, which is great for non-designers. With more template options, Mailchimp has a stronger visual appeal, covering sector-specific topics like events, retail, or health. However, some are locked behind paywalls. Both platforms allow custom HTML for advanced users. Brevo preserves brand assets, facilitating reuse, while Mailchimp offers an image and file-organizing content studio. Mailchimp provides more design blocks, with drag-and-drop editing available in both tools. While Mailchimp stands out for those who need quick, sophisticated designs, Brevo remains competitive with clever adaptation for limited means. Your choice will depend on your branding requirements.

Pricing and Plans

For growing companies, budgeting is essential. Brevo offers reasonable free and low-cost plans, allowing you to send up to 300 emails daily at no cost. Pricing is based on email volume rather than contact list size, which suits companies with extensive contact lists but fewer campaigns. Paid plans scale with features and start at an affordable price. Mailchimp bases its pricing on tiers, with free plans limited to 500 contacts and a few sends. Costs increase rapidly as your list grows. Only premium plans offer advanced features like testing and automation. Brevo allows full access to automation even on lower-priced tiers, whereas Mailchimp, although pricier, appears more refined. Small business email marketing must remain financially sensible, and Brevo excels in terms of consistent and flexible billing. Consider your long-term needs before committing.

Analytics and Reporting

Monitoring results is essential for improving future campaigns. Brevo provides real-time comprehensive email statistics, including openings, clicks, bounces, and heat maps, as well as tracking for transactional emails and SMS. Mailchimp features dashboards and visual reports with robust analytics, allowing you to monitor social performance, income, and return on investment. Higher-level plans include predictive analytics. Brevo lets you create custom reports free of charge, breaking down results by audience or time. In terms of comparison, Mailchimp excels. It offers insights into how campaigns perform against industry standards, but these insights come at a price. Both programs are suitable for basic tracking. Brevo is ideal for companies seeking simple, flexible data access, while Mailchimp appeals to brands with larger budgets and a data-driven focus. Choose based on your reporting needs.

Customer Support and Community

Reliable support is essential when issues arise. Brevo offers email and live chat support on free plans, with polite assistance and quick responses. The help center includes FAQs, videos, and tips. Mailchimp offers email support along with a comprehensive knowledge base, while live chat is only available on premium plans. Mailchimp community forums are rich with valuable advice. Brevo's support staff is generally quicker and more accessible. Both products provide detailed documentation with graphical step-by-step guidance. Brevo also provides user training and webinar access, while Mailchimp focuses more on in-app recommendations and tips. When determining the best email marketing solution, consider your access to support. For small businesses, Brevo leads in availability and responsiveness.

Conclusion

Your choice between Brevo and Mailchimp will be determined by your goals and budget. Brevo excels in simplicity and affordability, while Mailchimp offers advanced tools at a higher price. Both platforms track results, enhance reach, and assist in automating marketing efforts. Growing a small business through email marketing requires practical and flexible tools. The Brevo vs Mailchimp comparison highlights that each tool has unique advantages. Brevo's pricing and support are especially beneficial for small enterprises, whereas Mailchimp suits teams with a design-heavy or data-driven focus. Choose based on the features that matter most to your business. The ideal email marketing tool is the one that best aligns with your objectives and workflow.