Published on May 2, 2025 5 min read

How to Automatically Share Instagram Photos on Pinterest

In the digital era, managing multiple social media platforms is a complex task for managers. Businesses and individuals aiming to expand their reach must adopt efficient strategies for content distribution across platforms. One effective method is automating Instagram photo sharing to Pinterest, leveraging the strengths of both platforms. This guide will walk you through setting up auto-publishing from Instagram to Pinterest, highlight the benefits, and teach you how to enhance your content visibility.

Introduction to Pinterest and Instagram

Often referred to as a visual search engine, Pinterest enables users to discover content that matches their interests. Businesses find Pinterest beneficial as their content continues to attract viewers over time. On the other hand, Instagram focuses on social media engagement, with content remaining active for a limited period. Combining these platforms allows your content to reach a broader audience and maintain a lasting impact.

Benefits of Auto-Sharing Instagram Photos on Pinterest

1. Automatic content distribution across platforms saves time and ensures consistent content flow.
2. Expanding your Instagram content to Pinterest broadens your audience to include those who prefer visual content.
3. Pinterest's search engine capabilities allow for keyword optimization, improving content visibility.
4. Here's how to set up automatic publishing from Instagram to Pinterest:
5. Follow these steps to enable Instagram to Pinterest auto-publishing:
6. Log into your Pinterest account, preferably with a business profile for enhanced management features.
7. Access Pinterest Settings via the three-dotted menu on your profile.
8. Under the Instagram section, navigate to "Claimed Accounts."
9. Connect your Instagram account by logging in as prompted.

Decide on a board where your Instagram content will auto-publish. Choose the desired time frame, up to the last 90 days, from the Options section, and confirm setup by clicking the Allow button.

Considerations for Auto-Publishing

Each carousel post requires individual uploading, as every slide needs proper relevance and optimization.

Copyright restrictions on post music disable audio playback, so consider using text overlays with captions as alternative content.

Edit the URL after auto-publishing to direct users to your preferred webpage.

Optimizing Your Content for Pinterest

To maximize the effectiveness of your auto-published content on Pinterest, consider these optimization strategies:

Use Pinterest Ads for researching relevant keywords. Group keywords into short-tail and long-tail categories that align with your content.

Organize your boards clearly, incorporating appropriate keywords in titles and descriptions.

Include target keywords in your descriptive image text. The accompanying description appears under your pins during sharing.

Comparison of Instagram and Pinterest for Business

Best Practices for Cross-Platform Content

Consistency: Maintain a consistent brand voice and aesthetic across both platforms.

Strengthen brand visibility by responding to comments on both Pinterest and Instagram, although Pinterest allows less interaction.

Content Strategy: Tailor your content to each platform's strengths. Use Instagram for storytelling and Pinterest for product/service display.

Tools for Automating Cross-Platform Sharing

Third-party automation tools facilitate content transfer from Instagram to Pinterest, as direct auto-publishing is not supported.

• IFTTT offers automated features via applets, triggering actions like Instagram photo posts going to Pinterest.
• Zapier enables users to create 'zaps' for automation between apps, including Instagram and Pinterest.

Hootsuite allows users to manage social media content posting on multiple platforms.

Additional Tips for Instagram SEO

Automatic Instagram photo sharing on Pinterest boosts viewer numbers and content exposure. Businesses can leverage Instagram's social media benefits by integrating Pinterest's search functionality, ensuring time efficiency and continuous visual content distribution. This platform combination is ideal for brands seeking digital expansion with reduced hands-on work.

Enable auto-sharing by connecting Instagram to Pinterest through "Claimed Accounts" in settings. A connected account allows users to select a board for auto-pinning and adjust timing settings. Manual processes are needed for carousel posts, and audio from Instagram posts doesn't transfer to Pinterest. Optimize descriptions and URLs after publishing to steer traffic and improve performance.

When creating captions, add keywords to help users locate your content in searches.

Explore Instagram's built-in search box to discover recommended phrases and hashtags relevant to your content.

Hootsuite's Instagram SEO tool offers free features for developing optimized wording for your posts.

Content optimization is crucial for success on Pinterest. Appropriate keyword usage in descriptions and board titles enhances pin discovery, while maintaining consistent brand aesthetics across Pinterest and Instagram boosts brand recognition. Pinterest's indefinite content life contrasts with Instagram's short-lived engagement, making it ideal for extended marketing efforts. Strategically distribute storytelling content on Instagram and promotional displays on Pinterest for better audience engagement.

Third-party applications like IFTTT, Zapier, and Hootsuite streamline cross-platform sharing, facilitating automated scheduling of posts. These tools allow users to set future posting times and event-based posting rules, simplifying operations. Businesses can achieve better visibility through Instagram SEO practices, including optimized hashtag research and keyword use in captions. Combining auto-publishing with strategic optimization maximizes benefits from both networks, expanding online reach to new audiences.

Conclusion

Automatically sharing Instagram photos on Pinterest is a strategic growth technique to maximize exposure through their complementary features. Implementing this process, along with keyword optimization, helps expand your audience reach by attracting users interested in your products.