Published on May 1, 2025 3 min read

Drive Conversions from Your Events with AddEvent

As a business or marketing expert, your success hinges on conversions. Conversions encompass not only attendance but also turning engagement into loyal customers. However, not every RSVP results in attendance. As a marketer or brand voice, you need to convert impressions into clicks, signups, and ultimately, loyal customers.

After COVID-19, many businesses, educational systems, and healthcare departments shifted online, seeking higher conversions for increased ROI. Pre-2019, marketing relied more on conventional tactics like billboards, TV ads, and radio. These methods often fell short of achieving desired ROI. Post-COVID, businesses adopted new marketing strategies.

Over time, event marketing became a crucial strategy. Seminars turned into webinars, meetings into Zoom calls, and traditional classes moved online. Marketing agencies and businesses faced challenges with human engagement and attendance.

To tackle these issues, businesses began using event marketing tools to boost engagement and attendance, which are key to conversions. Imagine achieving 100% attendance and 90% conversion rates. Whether booking appointments or hosting webinars, follow-up reminders are critical, as the marketing adage goes: “The fortune is in the follow-up.”

Event management software, like AddEvent, played a pivotal role in achieving high conversion rates. Established in 2012, AddEvent was already aiding online companies before the online boom.

Here’s a complete guide on how to drive more conversions from your events using AddEvent.

How to Engage Customers with AddEvent

AddEvent is a calendar management and event promotional tool that helps you connect with your customers or audience. It allows them to find solutions within your business, fostering a sense of connection.

AddEvent is user-friendly, enabling you to create personal contact lists and provide customer value through reminders.

How It Works

AddEvent offers a button for your website or email, adding your event to your audience’s calendar. This feature reminds them of your meetings, webinars, or events. Here’s a step-by-step guide to driving conversions with your events:

1. Add Your Calendar Button

Sign up and add this button to your site or email. It promotes your event by integrating with Google Calendar and Apple Calendar. You can also use the subscription method for client appointments.

• Helps customers remember you by adding events to their calendars.
• Boosts attendance and conversion rates.
• Trusted since 2012 by business communities.

2. Collect RSVPs

RSVPs track customer responses, helping you manage events effectively.

3. Subscription Calendar

AddEvent allows you to place a subscription button on your website, enabling followers to subscribe to your events and add them to their calendars. This increases ROI and customer loyalty.

4. Embeddable Calendar

A visually appealing calendar engages site visitors, increasing user visit time. A customizable calendar boosts conversions using AddEvent.

5. Add a Link to the Email

Easily include a customized link in your email to connect recipients with your events, enhancing attendance and conversion rates. Use add-to-email links with taglines for higher marketing conversion rates.

• Use unique links to engage audiences for more conversions.
• Boosts conversions 10x, yielding more loyal customers.

6. Event Landing Pages on Social Media

Engaging landing pages increase attendance by 50% and conversions by 70%. AddEvent helps create compelling landing pages for your campaigns, enhancing customer loyalty.

7. Embeddable Events for Websites

AddEvent allows you to promote events on your website, increasing customer attendance and loyalty.

Conclusion

AddEvent enhances engagement and ROI, driving 500% more conversions and customer loyalty through event marketing. Its easy-to-use integrations with tools like MailChimp, HubSpot, WordPress, and Wix make it indispensable for engaging customers.