Published on Apr 22, 2025 4 min read

The 9 Best ActiveCampaign Alternatives in 2025: Smarter Email and Automation Tools

Email marketing tools have evolved significantly. While ActiveCampaign has been a leader with its automation features and CRM tools, many businesses now seek options that offer more flexibility, better pricing, or superior support. If you're exploring alternatives that can match or exceed ActiveCampaign's capabilities, this list is for you.

The 9 Best ActiveCampaign Alternatives in 2025

MailerLite

MailerLite is a favorite for those seeking a simple yet reliable solution. Its clean editor and easy campaign setup make it ideal for small businesses or solo users. With automation features that don't require a steep learning curve, it's a tool that meets your needs without unnecessary complexity.

GetResponse

GetResponse combines email marketing with additional tools like webinars, landing pages, and an AI campaign builder. If you're looking for an all-in-one system without needing separate platforms for different funnel stages, this is worth considering. Its interface is user-friendly, and automation flows are intuitive.

ConvertKit

ConvertKit is beloved by creators, whether you're managing a newsletter, building a community, or selling digital products. It focuses on targeted email tools and easy subscriber segmentation based on behavior. It's streamlined yet powerful.

Moosend

Moosend might have a lower profile, but it delivers on features. With a drag-and-drop email builder and automation templates, it offers more affordable pricing compared to ActiveCampaign, especially as your list grows. Support is accessible, which adds value.

Brevo (formerly Sendinblue)

Brevo is perfect for teams wanting to centralize communication. It integrates emails, SMS, live chat, and WhatsApp campaigns into one dashboard, making customer communication seamless. Its CRM tools are straightforward, eliminating the need for extensive manuals.

Keap (formerly Infusionsoft)

Keap offers a comprehensive suite including CRM, automation, scheduling, and invoicing. It's ideal for service-based businesses seeking backend control without switching between apps. The learning curve is present, but the payoff makes it a strong ActiveCampaign alternative.

HubSpot

If you're already using HubSpot, expanding into their email marketing tools is logical. It integrates smoothly with sales, customer service, and analytics, though it's not the most budget-friendly option. The seamless integration often justifies the cost.

Mailchimp

Mailchimp has evolved, now offering websites, stores, and comprehensive customer journeys. For those seeking familiarity with enhanced capabilities, it's a solid choice. Its improved automation builder and time-saving templates are noteworthy.

EngageBay

EngageBay blends affordability with depth, providing email tools, CRM, marketing automation, and customer support features. It's ideal for startups needing more than just email solutions without incurring multiple service costs. The interface is user-friendly, and setup is efficient.

What Makes a Good Alternative?

A good alternative to ActiveCampaign isn't just about email delivery. Users often seek smoother interfaces, competitive pricing, or simpler automation tools. A strong alternative offers essential features like campaigns, segmentation, and automation while adapting to your unique needs without forcing unnecessary features. Clear navigation, quick setup, and effective onboarding help save time, while responsive support enhances the transition experience.

Who These Tools Work Best For

For solo creators, ConvertKit or MailerLite may be ideal. For online businesses or agencies, Keap or GetResponse provides a broader toolset. If your team handles diverse customer communication, Brevo or EngageBay is recommended.

Your choice depends on your working style. Do you prefer detailed automation or quick triggers with easy tagging? Do you want your email tool to handle additional tasks like landing pages and forms, or do you already have those covered? Let these questions guide your decision.

What People Are Actually Saying

Feedback from users highlights the benefits of switching. A ConvertKit user noted, “I finally stopped dreading email day.” A small agency that shifted to GetResponse mentioned, “We didn’t lose a single feature, but we did cut our costs in half.” A Brevo user shared, “The switch felt smoother than expected, and support was right there when we had questions.” These real testimonials demonstrate how transitioning can enhance your workflow.

Final Takeaway

While ActiveCampaign remains a solid platform, it's not the only option. If you desire simpler automation, a cleaner UI, or better pricing control, several tools can meet or exceed its offerings. Experiment with one or two options, set up test campaigns, and see what aligns best with your workflow. Ultimately, the best tool adapts to your style, providing smarter ways to manage email and automation needs without compromise.