Published on May 12, 2025 4 min read

The 10 Best Mailchimp Alternatives in 2025

Mailchimp is a well-known email marketing platform that offers advanced features to help you attract and build an audience. However, it may not be the ideal choice for everyone, particularly for small businesses seeking affordable email marketing tools with user-friendly interfaces and specific features tailored to their needs.

Fortunately, there are numerous Mailchimp alternatives that offer similar core features at better pricing, improved deliverability, and advanced automation tools. If you've been searching for the best Mailchimp alternative, you're in the right place. We've selected 10 top alternatives to Mailchimp, providing everything you need in a marketing tool. So, keep reading and choose the best marketing tool for your next campaign!

Top 10 Mailchimp Alternatives in 2025

Here is a description of the top ten alternatives to Mailchimp that your business needs in 2025:

HubSpot

HubSpot is an all-in-one tool that integrates content management, sales, marketing, customer service, operations, and commerce into one platform. While it offers in-depth analytics and highly advanced automations, its builder is impressive. However, Mailchimp provides more templates and designs, making the process smoother. HubSpot's extensive features mean it's more complex and costly to set up, so ensure you need them before making a switch.

Constant Contact

If you're looking for a user-friendly tool with advanced automation capabilities and extensive email marketing, Constant Contact is a top Mailchimp alternative. It's best known for outstanding customer support, including phone and live chat assistance. With features like list segmentation, customizable templates, and social media integration, Constant Contact is inexpensive and beginner-friendly, making it an excellent choice for small to medium-sized businesses.

ActiveCampaign

ActiveCampaign offers advanced features with extensive scoring options, providing more control over segmentation and personalization than Mailchimp. It stands out for its marketing automation features, allowing website messages and SMS blocks within your automated campaigns—something Mailchimp doesn't offer. ActiveCampaign's automation map enables you to view multiple automated journeys on a single map, offering a comprehensive overview of your campaigns.

ConvertKit

While ConvertKit is more basic in analytics, advanced testing options, and email reporting than Mailchimp, it excels in its newsletter platform, ideal for small businesses. It's affordable and offers email list segmentation, great automations, and monetization options. However, if you're accustomed to Mailchimp's advanced reporting and other features, ConvertKit may feel too basic.

AWeber

AWeber is the best alternative for sending promotional email newsletters to thousands of subscribers, keeping things simple and easy. With AWeber, you can create templates with Smart Designer using your website's URL or choose from 6000 fully customizable email templates. Additionally, you can enhance your emails with a vast library of stock images and create your own with Canva integration.

Mailerlite

Mailerlite is the ideal choice for small businesses with email marketing needs, offering a range of features including an email template gallery with over 50 templates, advanced pop-ups, delivery by time zones, survey landing pages, and advanced scheduling. It also features a drag-and-drop email builder, sign-up forms, and auto-resend for non-openers. Mailerlite is simple to use and offers both free and paid plans.

Omnisend

Omnisend is designed with eCommerce in mind, making it excellent eCommerce email marketing software for traders. It offers features like spinning the wheel for discounts, coupon codes, and scratch cards. The tool supports a cross-channel approach, enabling you to reach customers via SMS, email, retargeting, social media, and push notifications. Omnisend simplifies subscriber acquisition based on shopping behavior, campaign clicks, and customer profiles, with automated product recommendations to boost email conversion rates.

Brevo

Brevo is an affordable option for small businesses seeking to automate marketing efforts and create personalized campaigns with more features than Mailchimp. It offers marketing automation, email marketing tools, WhatsApp marketing, web push notifications, business CRM, and SMS marketing—all for free. Its segmentation options are impressive, and the automation feature with custom workflows makes it easy to create engaging drip campaigns.

Moosend

Moosend is an email marketing tool with a simple user interface that's beginner-friendly and budget-friendly, making it the best choice for small businesses. It simplifies email marketing campaigns while maintaining effectiveness. Moosend provides a responsive email template builder, pre-made responsive email templates, landing page creation, advanced automation features, and simple drag-and-drop editors, alongside integrations with your favorite apps.

Flodesk

Flodesk is a user-friendly email marketing tool offering advanced segmentation, a massive template library, and workflow automation. It integrates with platforms like Zapier and Shopify. With an easy-to-use modern interface and impressive designs, Flodesk is an excellent alternative for small businesses. It offers a flat monthly fee, which is great for scaling businesses. However, for companies with small or slowly growing email lists, the flat fee may be a bit expensive.

Conclusion:

Mailchimp is an amazing and popular software for email marketing, but exploring other options can expand your experience. You may discover tools that better meet your business needs, offering improved pricing and valuable features. If you're searching for the best alternative for your small-scale or individual business, consider experimenting with HubSpot, Constant Contact, ActiveCampaign, ConvertKit, AWeber, Mailerlite, Omnisend, Brevo, Moosend, and Flodesk. These apps specialize in e-commerce email marketing, advanced marketing automation, and useful features tailored for small-scale businesses.