Published on May 2, 2025 4 min read

The 11 Best ActiveCampaign Alternatives

ActiveCampaign is undoubtedly a top-notch and robust platform, offering marketing automation and customer relationship management tools that streamline your business's marketing and sales efforts. However, it might not be the perfect fit for everyone.

Many businesses are on the lookout for ActiveCampaign alternatives that provide enhanced features, robust capabilities, and pricing that aligns with their budget and business needs. If you are exploring these options, you're in the right place. HubSpot, Brevo, Omnisend, GetResponse, ConvertKit, Mailchimp, Flodesk, MailerLite, and Zapier are some of the best alternatives to consider. Let’s explore these in detail!

The Best ActiveCampaign Alternatives

Here, we list some incredible substitutes for ActiveCampaign that are easy to use, affordable, and packed with useful features like automation, email and SMS marketing. Read the details and decide which best suits your business's needs:

HubSpot

HubSpot's AI tools excel at reaching a large audience compared to ActiveCampaign's offerings. It features customizable reports that you can add to your dashboards via widgets. HubSpot provides multiple templates, strong automation, and a built-in content management system. The app's AI, known as ‘Breeze,’ helps identify quality leads and generate campaign copies. Free plans are available for individuals and small teams, while larger businesses may require paid plans for full access to features.

Mailchimp

Mailchimp boasts a user-friendly interface with helpful tips and tricks. It offers a variety of pre-built templates, alongside email and SMS marketing, landing page creation, automation, and audience management. Its advanced automation features include personalized email flows and scheduling. Comprehensive analytics and reporting tools help track performance and develop future strategies. A free plan with all basic features is also available.

Brevo

Brevo is ideal for small to medium-scale businesses. This email marketing system includes email, SMS, CRM, chat, landing pages, and automation options. Enhance your communication with mobile and web push notifications. Connect with customers and gain their trust through mobile wallets. The free plan offers up to 100,000 contacts and 300 emails daily, with paid versions available at competitive prices. Brevo integrates seamlessly with platforms like Shopify and WordPress.

MailerLite

MailerLite is three times cheaper than ActiveCampaign, specifically designed for small businesses with excellent free plans. Its clean and simple dashboard makes navigation easy. The left-side menu provides access to apps and user settings, allowing you to get templates and build various email types. It also supports adding Facebook and Instagram posts.

GetResponse

GetResponse offers features like webinars, marketing automation, and sales funnel software. The "Forever Free" plan is unique compared to ActiveCampaign. Choose from Marketer and Creator plans to suit your needs, with e-newsletter templates, autoresponders, landing page builders, lead funnels, and advertisement tools included.

Kit (ConvertKit)

Kit, formerly known as ConvertKit, offers flexible search and segmentation. Its email editor functions like a web builder, and you can monetize your audience with tools like:

• The sponsor network and paid newsletter subscriptions.
• Kit Commerce for selling digital products like courses and e-books.
• Paid recommendations to earn commissions.

Flodesk

Flodesk offers various forms such as pop-up, inline, full landing, and bio links. Choose from different font styles for stylish emails. Unlike ActiveCampaign, Flodesk allows easy list growth without additional costs. Its low price lets you focus on automation, segmentation, and audience offers without worrying about bills.

EngageBay

EngageBay is favored for its CRM features, offering a full marketing suite with landing pages, lead scoring, pop-ups, newsletters, and email templates. Customers can create tickets and assign them to your team automatically. The stats option provides insights like response time and chat duration. The free plan includes basic features and up to 250 contacts, while advanced features are available in paid plans.

Zapier

Zapier enables customized, code-free solutions. Its user-friendly interface lets you create landing pages and forms with templates of your choice. The CRM template includes a client information form, a datasheet for storing information, and automation tools for easy updates. Expand Zapier's capabilities with customer-centric features as needed, and create simple no-code automation.

ClickFunnels

ClickFunnels is perfect for those needing a comprehensive marketing tool package. You can set up interconnected sales funnels designed to convert visitors into customers or subscribers. Add one-click upsells, order bumps, sellers, and more. A 14-day free trial is available, with the paid version offering unlimited features like courses, pages, contacts, and funnels.

Omnisend

Omnisend is an excellent alternative for e-commerce, supporting push notification campaigns, emails, and SMS with numerous automation flows, segments, and templates. You can set creative campaigns, like a fortune wheel, for lead generation. Note that the free plan has limited subscribers and allowances.

Conclusion

If you're searching for reliable and efficient marketing platforms beyond ActiveCampaign, look no further. We have identified the most suitable options to advance your business. Omnisend, Zapier, HubSpot, ClickFunnels, EngageBay, Flodesk, ConvertKit, MailerLite, and Mailchimp offer a wealth of templates, customization, marketing services, and automation features. So, what are you waiting for?