Published on May 2, 2025 5 min read

The Best HubSpot Alternatives for 2025

HubSpot is a popular choice for marketing automation and customer relationship management (CRM), but it might not be the best fit for every small business. Some users find it too expensive or loaded with features they rarely use. Fortunately, there are many HubSpot alternatives offering similar functionalities at a lower cost. Small businesses need simple and affordable marketing and CRM systems.

While some platforms focus on customer engagement, others emphasize automation. The right choice depends on your budget and goals. This guide explores the top HubSpot alternatives for 2025, each offering excellent features, competitive pricing, and user-friendly interfaces. Whether you need email marketing, lead management, or sales automation, there's a platform for you.

Best HubSpot Alternatives

Here are the top HubSpot alternatives for managing your email marketing, lead management, and sales automation needs.

Zoho CRM: A Flexible and Cost-Effective Solution

Zoho CRM is renowned as one of HubSpot's top alternatives, particularly for small businesses with limited budgets. Its intuitive interface and wide array of features allow you to run marketing campaigns, track sales, and manage customer data efficiently. The platform's customization options let you tailor the CRM to your business's specific needs. Zoho CRM offers a free plan for up to three users, with paid options for advanced features. It integrates seamlessly with over forty other apps, including Google Workspace, Office 365, and social media platforms.

Pipedrive: Sales-Focused and User-Friendly

Pipedrive is an excellent choice for small businesses seeking a sales-centric platform. It provides a straightforward yet powerful approach to managing leads, tracking deals, and monitoring sales pipelines. Designed to help small businesses close deals faster, Pipedrive's customizable pipeline view is a standout feature, allowing companies to prioritize sales activities effectively. Additional features include email tracking, automated workflows, and integrations with Gmail, Slack, and Trello, making it an affordable option for growth-focused businesses.

Freshsales: A Robust HubSpot Alternative for Small Businesses

Freshsales by Freshworks is a popular CRM offering a comprehensive set of features for managing leads, contacts, and sales pipelines. With built-in artificial intelligence, automation, and reporting, it's a strong alternative to HubSpot. Freshsales balances simplicity with advanced tools like sales forecasting, email tracking, and lead scoring. The platform's AI-powered insights help small businesses identify high-value leads and make informed decisions. Freshsales features a user-friendly design and integrates with external apps, making it a cost-effective choice for growing businesses.

Agile CRM: Affordable and Simple for Small Businesses

Agile CRM offers a budget-friendly and straightforward solution with many of HubSpot's features. It's ideal for small businesses seeking a simple CRM to manage leads, sales, and marketing campaigns. With built-in tools for email marketing, customer service, and social media management, Agile CRM is perfect for startups and solopreneurs. The free plan includes basic features, while paid options offer advanced capabilities like automation and custom workflows. It integrates with popular tools such as MailChimp, Gmail, and Zapier, simplifying business processes.

ActiveCampaign: Advanced Marketing Automation for Small Businesses

ActiveCampaign is a powerful player in marketing automation and CRM. It focuses on automating tasks like lead scoring, customer segmentation, and email campaigns. Ideal for small businesses needing advanced marketing tools at a reasonable price, ActiveCampaign enhances customer engagement and boosts conversions. The platform integrates with e-commerce sites like Shopify and WooCommerce, making it suitable for online retailers. ActiveCampaign offers various subscription plans based on business needs.

Monday.com: A Visual Project Management and CRM Solution

Known for its robust project management capabilities, Monday.com is also a valuable CRM for small businesses. It allows you to create custom workflows tailored to your business requirements. With a user-friendly interface, Monday.com enables you to manage team collaboration, sales pipelines, and tasks in one place. Its unique visual interface provides an overview of your sales, marketing, and customer service efforts. The platform integrates with tools like Slack, Google Drive, and Zoom, fostering departmental collaboration. Monday.com's monthly pricing is competitive for this robust CRM solution.

Insightly: A Strong HubSpot Alternative for Project-Driven Teams

Insightly is an excellent CRM for businesses combining customer relationship management with project management. It streamlines processes for small businesses handling complex client projects. This all-in-one platform offers robust project management, sales pipeline tracking, and lead management features. Teams focused on delivering client projects will find Insightly's unique project management capabilities ideal for tracking milestones, tasks, and timelines. It integrates with popular applications like Google Workspace and QuickBooks, offering a comprehensive solution for project-driven companies.

Keap: Marketing Automation Platform

Formerly Infusionsoft, Keap is a powerful all-in-one CRM and marketing automation tool. It's perfect for small businesses needing advanced sales and marketing automation without the complexity of larger systems. Keap automates tasks such as email marketing, lead capture, and client follow-up, allowing you to focus on business growth. With a user-friendly interface and integrations with applications like QuickBooks, PayPal, and Zapier, Keap is priced sensibly for businesses ready to scale. If your small business requires both CRM and marketing automation, Keap is a strong contender.

Conclusion:

Your company's needs will dictate the best CRM or marketing automation platform. Some systems focus on email marketing, while others emphasize sales automation. The top HubSpot alternatives offer scalability, simplicity, and cost-effectiveness. ActiveCampaign excels in email marketing; Zoho CRM is budget-friendly. Pipedrive is perfect for sales teams; GetResponse is a comprehensive marketing tool. Freshsales provides AI-driven automation. These solutions offer small businesses powerful automation capabilities and flexibility. Choose the one that aligns with your budget and objectives.