Published on Apr 30, 2025 4 min read

Top Picks for Usability Testing in 2025: The 8 Best Tools

Usability testing is a crucial step in developing products that are both user-friendly and enjoyable. It uncovers issues, helps understand user needs, and refines designs before they hit the market. With the rising importance of user experience, selecting the right tools can streamline this process, saving time and ensuring success. Whether you're designing websites, apps, or software, these usability testing tools are essential for 2025.

UserTesting

UserTesting is a leading platform that allows teams to gather immediate feedback from their target audience. It reaches participants from diverse backgrounds, offering insights from the intended user base. Users perform tasks that are recorded in videos, documenting their activities, challenges, and achievements.

UserTesting offers powerful features like AI insights and sentiment analysis, enabling quick detection of issues for meaningful improvements. Its user-friendly design and comprehensive feedback tools make it ideal for both novice and experienced testers.

2. Optimal Workshop

Optimal Workshop simplifies information architecture tasks with tools for card sorting, tree testing, and first-click testing. These features help teams understand how users categorize, find, and interact with content, providing insights into the product's navigation and content structure.

A highlight of Optimal Workshop is its robust visual reporting, which simplifies data analysis and presentation to stakeholders. With global accessibility and multi-language support, it’s a great choice for international teams. Its focus on improving user navigation is invaluable for usability testing.

3. Hotjar

Hotjar is favored for its ability to visually capture user interactions on websites, such as clicks and scrolls. It provides heatmaps showing where users spend their time, highlighting areas needing improvement. Its conversion funnel feature identifies pain points in the user journey, while on-page surveys gather real-time feedback.

Hotjar stands out with its user-friendly interface and affordable pricing, starting at just $29 per month, making it accessible for businesses of all sizes.

4. Userfeel

Userfeel is a remote usability testing tool offering insights into user interactions with your product. It allows recruiting from a global network or uploading your own participants, ensuring flexibility. Testers record themselves completing tasks, verbalizing thoughts to uncover usability issues and user intentions.

Userfeel's multilingual capabilities make it ideal for testing products for non-English speakers. Video transcriptions and time-stamping simplify analysis and reporting. Its affordability and ease of use make it a top choice for enhancing user experience.

5. Crazy Egg

Crazy Egg offers unique usability testing features like heatmaps and A/B testing, helping teams understand website interactions. A/B testing compares design versions for user engagement, while scroll and confetti maps show user interest and clicks. These features pinpoint improvement areas and track design changes.

With plans starting at $24 per month, Crazy Egg provides affordable options for optimizing user experience with data-driven insights.

6. WhatUsersDo

WhatUsersDo is a remote usability testing tool providing access to diverse participants, including users with disabilities. It offers video recordings and transcriptions of user sessions, delivering deep insights into user interactions.

Its integration with UserZoom streamlines usability testing for existing users. With pricing starting at $35 per month, WhatUsersDo is a cost-effective solution for improving user experience.

7. Lookback

Lookback offers comprehensive usability testing with remote and moderated options for websites and mobile apps. Its standout feature is live sessions, allowing real-time interaction with users and follow-up questions. Screen sharing and annotation features facilitate targeted feedback collection.

Lookback's pricing starts at $49 per month, offering a powerful yet accessible option for usability testing, fostering collaboration between designers and users.

8. UsabilityHub

UsabilityHub is a user research platform offering remote usability tests like preference, five-second, and navigation tests. Its large tester community makes finding target audience participants easy. Integration with design tools like Figma and InVision streamlines prototype testing.

UsabilityHub delivers rapid results, with some tests offering feedback in just five minutes. Plans start at $79 per month, providing affordable options for quick and reliable user feedback.

Final Thoughts

Usability testing is essential for creating user-centered designs and delivering high-quality experiences. Tools like Lookback and UsabilityHub offer accessible, effective options for gathering valuable insights, irrespective of team budget or project size. Integrating these tools ensures designs are not only functional but also intuitive and engaging for target audiences.